Too many people think of Internet marketing as a game. It’s not. It’s a real business and real businesses are built on repeat customers. A restaurant can’t survive with first time customers only. The Apple Store, or any retail store, would go under in a few months if their customers visit the store once and never visit again.
If someone buys one Apple product, then he is likely to buy another product from Apple. The same thing holds true for affiliate marketing. If someone buys a Clickbank product from you, he is likely to buy another one. But that will never happen if all you do is hit and run marketing because you’ll never see that person again.
Repeat business is the key. It’s a lot easier and cheaper to market to a repeat customer than it is to acquire a new one. In fact, the average business spend seven times more in marketing cost to get a new customer than it does to keep an existing one. When you’re doing hit and run affiliate marketing, what you are in fact doing is spending that 7X more money to acquire a customer for SOMEONE..QqqQuisaehdioa
